Seandean Anderson
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Moving Towards Miracles

2015 China World Mall (CWM) Christmas Campaign Proposal from Brandhead. China World Mall is one of the leading shopping malls in Beijing, China, and Brandhead’s 2015 campaign centered around the idea of always pushing for the future — Moving Towards Miracles.

To innovate and move forward, one must remain in motion and never stand still. Movement is the key to progress, and CWM understands that. Their spirit and vision is unique. Always looking ahead, they are powered by an incredible “positive energy” that never fails to astonish its visitors. The space, the brands, the staff, and the customers are all part of that energy. Altogether, It is what brings happiness and gets things moving in and around China World Mall.

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The graphic elements-based design was centered on spirographs. These designs are made through motion and appear to move indefinitely. They respond to the idea of “creation through motion.”

The graphic elements-based design was centered on spirographs. These designs are made through motion and appear to move indefinitely. They respond to the idea of “creation through motion.”

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